SONARA News Fêtes with Pressmen
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| Sonara News has published 100 issues and counting |
A round table discussion bringing together media leaders,
journalists and communicators in Limbe, on Friday, 17 August 2018, was occasion
for the management of Sonara to look back at the road covered by its company
magazine, Sonara News, review challenges faced and chart a better way forward.
By Ojong Steven Ayukogem in Limbe
Sonara News, the company magazine of the National
Refining Company, Sonara, has hit 100 publications this year. For the
management of Sonara, it was occasion to celebrate. And no other way could be
better to mark this landmark achievement than to invite “renowned media men”
and experts who have proven their worth in communication, for a round table
discussion.
Placed
under the theme: Sonara News, 100 Publications: Balance Sheet and Prospects,
the discussion at a choice, beachside hotel, was aimed to enable the management
of the lone oil refinery in Cameroon to seek ways of improving the layout but
especially the content of the magazine.
The
General Manager of Sonara, Ibrahim Talba Malla, did not miss this point in his
scripted welcome remarks at the event.
“I am
delighted to welcome you today, in the seaside resort city of Limbe, the
headquarters of our company Sonara, for a round table discussion organized by
Sonara under the theme: Sonara News, 100 Publications: Balance Sheet and
Prospects… I would like to solemnly say here and now that; Sonara believes in
you; Sonara trusts you and enjoys your work; reason why you have been convened
to this round table, in order to provide your precious contributions to the
growth of our company magazine, with regard to layout and content.”
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| Editorial Team of Sonara News pose with Sonara GM, Talba Malla |
“Communication
is a major tool in the growth of our company. We can do many things but if we
don’t inform the public, then we would not have attained our objectives,” Talba
Malla underscored, inviting his guests to help make Sonara News to become not
only a veritable “historical memory of Sonara” but to win the war on
disinformation against the company.
For his
part, the editor-in-chief of Sonara News, Blasius Ngome, who doubles as the
Director of Communications and Public Relations of Sonara, noted that despite
the challenges faced, Sonara News has succeeded to rank itself among the few
regularly published corporate magazines in the country. He said Sonara News is
now “gradually fostering a distinctive corporate culture for Sonara.”
Blasius
Ngome, who has edited Sonara News since
its creation in 1989, hailed the GM of Sonara for giving Sonara News the
opportunity to tell its own story.
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| Several Media Gurus joined Sonara staff in the celebration of 100 publications its company magazine, Sonara News |
The
Limbe round table was occasion for the media men to be familiarized with
Sonara; its creation, missions and functioning. The journalists, in turn, made
positive suggestions on how Sonara News could be improved to become not only
more attractive but also palatable to its readers. It was suggested for example
that the number of colours in the magazine be reduced to two at the most this
because the magazine has come of age and should be more sober in outlook.
The
interactive question and answer session also permitted the indefaguable Blasius
Ngome to edify his guests on some information about Sonara which until now were
considered as classified.
To crown
the day, guests were treated to a sumptouos dinner. And this was not before
they were handed present and back copies of Sonara News, apart from other
souvenirs.
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